Backstage hotel - Ada Rothenberg Design Backstage hotel Backstage hotel

Photo: Lia Geldman

Photo: Sarit Goffen

THE BACKSTAGE HOTEL

The Backstage hotel, a 1940 Bauhaus building in Tel Aviv, was built as a home for the idealistic Ohel Theatre, "the workers' theatre".
The design vision was to create the place in the spirit of a theatre’s back stage. The visual identity echoes this concept: quotes from plays, some from the theatre's repertoire, can be found in unexpected places - tied to the corner of the bed, under the glass of water, or silkscreened on the railings.
Upon entering the room, guests may find a personalized postcard mounted on the door, so they can take some or the theatre's spirit home with them. The hotel logo also reflects the backstage atmosphere with its spotlight-like letterforms.

Visual identity design: Ada Rothenberg
Original Theatre Building Architect: Arieh Sharon
Building Architect: Moshe Vered
Restoration Architects: Amnon Baror / Tal Gazit Architects
Interior Architecture and Design: Studio Mu
Theatre texts Translator: Dori Parnes
Original Ohel Theater show posters courtesy of The Theater Archive at the Sha'ar Zion Library-Beit Ariela

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